Flekh · Product design & brand
Bringing creative work together. As a co-founding member and design lead, I shaped the product experience, visual identity, and marketing for a platform helping creative teams manage content and feedback.
Product and user experience designer,
leading design at media.net.
Hi, I’m Rahul, based in Mumbai. I take products from first idea to shipped screens, and my engineering background means I design with how things get built in mind.
At 
media.net I lead a team of four designers shaping native ad experiences. Away from the screen, I shoot and edit 
Neera Food Lab with my beautiful wife. There’s usually something cooking.
Always up for a conversation about design, side projects, or a good meal.
Drop me a line if you’d like to say hello.
Grab the plane and flick it into the bin.Calm air0 thrown · 0 goals
Selected work
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Hausleads · Product design
From a buyer's first search to an agent's next call. As the only designer, I connected Stonehaus Realty's lead-generation website to the CRM and mobile apps its agents use to follow up.
OurKarma · Brand & web
A digital home for doing good. An identity and website that bring the idea of giving into everyday life.
KPCA · Brand identity
An identity rooted in Kashmiri culture, made for the Kashmiri Pandit’s Cultural Association.
Awesome · Brand identity
Giving a gifting brand its own character, carried through packaging and brand applications.
Built after hours
Yes, designers code now. Small Mac apps I design and build, end to end.
Tools I reach for
01Design
- Pen & paper
- Figma
- Framer
- Webflow
- Sketch
02AI & workflow
- Claude
- Cursor
- Figma Make
- Codex
- Lovable
- MCP
- Automation
- Scripts
03Motion & visual
- After Effects
- Premiere Pro
- Illustrator
- Photoshop
04Team
- Jira
- ClickUp
- Notion
- Monday.com
Experience
Full resume2022 — now
Design lead · media.net
Leading a small team that designs native ad experiences, so ads feel at home on publisher pages.
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- Promoted three times, from senior UX/UI designer to team lead.
- Lead a team of four designers across three business areas.
- Designed Bytes, a native short-form video ad product, end to end.
- Designed CheckIn, an AI task manager teams adopted company-wide.
- Built three design systems and an AI workflow that cut layout work from weeks to hours.
- Run the creative pipeline for publishers like Forbes and Yahoo, with 90% approved first time.
- Launched 40+ marketing sites with Framer, Webflow and WordPress, building them myself.
2019 — 2022
Senior UX/UI designer · Rejolut
Led design across blockchain, NFT and music products, from first ideas to launch.
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- Joined on contract and was offered a full-time role.
- Led a team of six designers, mentoring them on craft and quality.
- Delivered 32+ products across blockchain, e-commerce, healthcare, gaming and aviation.
- Set up the company’s design practice, with its first design system and a shared process.
- Raised conversion by 35% through information architecture and interaction redesigns.
2016 — 2019
Production head · Doors & Doors
Engineered fire-rated doors for Reliance and Jio World Trade Center. My first lessons in building things that work.
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- Owned projects end to end, from design through certification to delivery.
- Delivered 6,000+ fire-rated and standard doors.
- Worked with clients like Reliance, Jio World Trade Center, Lodha, TATA and Häfele.
- Ran the shop floor and coordinated between clients, engineers and the production team.
My thoughts
All on MediumA passion we share
Engineering standards, design sensibility, and a lot of curiosity.
Start a conversationAway from the keyboard. I reply within a day.
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